--- description: How to set regular, holiday, and special hours on your Google Business Profile so customers always see accurate open times. title: Keep Your Hours Accurate (Especially Holidays) | SyncMyReviews image: https://res.cloudinary.com/de3yzjwhk/image/upload/v1774523070/seo/og_image.jpg --- [Skip to the steps](#how-to) Google Business Profile Playbook # Keep Your Hours Accurate (Especially Holidays) Hours are one of the most-read pieces of information on your Profile. Getting them wrong - especially during holidays - is the fastest way to lose a sale and earn a one-star review. Guide 5 of 17 Last reviewed August 21, 2026 96%of customers are more likely to visit a business that displays its hours 91%of consumers search online before visiting a local business Sources: Google Internal Data, 2025 Uberall The Lowdown on Local Search ## Keep Your Hours Accurate (Especially Holidays) ## How to set business hours 1. Go to your Business Profile. 2. Select Edit profile. 3. Next to "Business hours", click the pencil icon next to each section. 4. Fill in your regular weekly hours. 5. Add special hours for holidays and one-off closures in advance. 6. Add additional categories like "pickup" or "online service hours" if relevant. 7. Select Save. business.google.com / profile / edit #### Business hours Regular hours Monday7:00 AM – 6:00 PM Tuesday7:00 AM – 6:00 PM Wednesday7:00 AM – 6:00 PM Thursday7:00 AM – 6:00 PM Friday7:00 AM – 8:00 PM Saturday8:00 AM – 8:00 PM SundayClosed Holiday hours Memorial Day9 AM – 2 PM Independence DayClosed ## Best Practices * Set holiday hours at least a week in advance - Google often surfaces them prominently in Search. * If a closure is permanent, change regular hours rather than marking the business temporarily closed. * Use 'More hours' to declare separate hours for delivery, pickup, drive-through, or service-only. During festive periods, customers rely heavily on accurate online information to plan their visits. Avoid negative customer experiences by proactively updating any changes to regular operating hours, including holiday or special hours. ## You're done when * Your regular weekly hours are correct. * Upcoming holiday and special hours are set in advance. * Any pickup or service-only hours are listed where relevant. Put your reviews to work ## Turn the work you just did into digital trust everywhere customers look A polished Google Business Profile is only the start. SyncMyReviews pulls every review you've already earned across Google and Facebook into one place, then puts that hard-won social proof to work on your website, in your emails, and anywhere a buyer is deciding whether to trust you. Start your 14-day free trial ## Related guides [Business CategoryPick the Right Primary and Secondary Categories](https://www.syncmyreviews.com/guides/gbp-business-category)[Service AreaDefine Where You Actually Operate](https://www.syncmyreviews.com/guides/gbp-service-area)[Chat & MessagingLet Customers Message You Through WhatsApp or SMS](https://www.syncmyreviews.com/guides/gbp-chat-messaging) ## Language * ![](https://www.syncmyreviews.com/assets/us.png)English * ![](https://www.syncmyreviews.com/assets/fr.png)French * ![](https://www.syncmyreviews.com/assets/de.png)German * ![](https://www.syncmyreviews.com/assets/nl.png)Dutch * ![](https://www.syncmyreviews.com/assets/es.png)Spanish --- [LinkedIn](https://www.linkedin.com/company/syncmyreviews) ```json { "@context": "https://schema.org", "@id": "https://www.syncmyreviews.com/#organization", "@type": "Organization", "name": "SyncMyReviews", "url": "https://www.syncmyreviews.com", "logo": "https://www.syncmyreviews.com/brand/syncmyreviews-logo-512.png", "description": "SyncMyReviews helps businesses collect, manage, and display customer reviews to enhance credibility and trust.", "sameAs": [ "https://twitter.com/SyncMyReviews", "https://www.linkedin.com/company/syncmyreviews", "https://www.facebook.com/syncmyreviews" ] } { "@context": "https://schema.org", "@graph": [ { "@id": "https://www.syncmyreviews.com/#website", "@type": "WebSite", "name": "SyncMyReviews", "url": "https://www.syncmyreviews.com/", "publisher": { "@id": "https://www.syncmyreviews.com/#organization" } }, { "@id": "https://www.syncmyreviews.com/#software", "@type": "SoftwareApplication", "name": "SyncMyReviews", "description": "Platform that automatically syncs, manages, and displays customer reviews from Google Business Profile and Facebook Pages on your website in real time for SEO and trust building.", "applicationCategory": "BusinessApplication", "operatingSystem": "Web", "slogan": "Every review. 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