--- description: How to use Google Posts (Updates, Offers, Events) to drive Search visibility, Map views, and walk-ins to your business. title: Use Google Posts as a Marketing Channel, Not a Notice Board | SyncMyReviews Guides image: https://res.cloudinary.com/de3yzjwhk/image/upload/v1774523070/seo/og_image.jpg --- [Skip to the steps](#how-to) Google Business Profile Playbook # Use Google Posts as a Marketing Channel, Not a Notice Board Google Posts let you publish updates, offers, and events that show inside Search and Maps. Treat them like social posts — keyword-rich, visual, and timely — and your Profile becomes a dynamic, engaging destination. Guide 11 of 17 Last reviewed August 21, 2026 50%of customers look for promotions or discounts when searching for a business +31%Google Map views in the Crate & Barrel + Uberall case study +6%Google Search views in the same case study Sources: Google Internal Data, Crate & Barrel Case Study ## Use Google Posts as a Marketing Channel, Not a Notice Board ## How to create a Google Post 1. Go to your Business Profile. 2. Select Add Post. 3. Pick a post type: Update, Offer, or Event. 4. Add a great visual, a description, and any relevant dates or coupon codes. 5. Add a CTA button (Order online, Buy, Learn more, Sign up, Call now). 6. Publish. business.google.com / posts / new #### Create a post UpdateOfferEvent Mother's Day Special 20% off May 5 – May 12 Treat mom to fresh-baked everything. Save 20% on bouquets, celebration cakes, and gift boxes when you order by Friday. PreviewPublish #### Best Practices * Include keywords your customers search for (e.g. Mother's Day, Happy Hour, gluten-free). * Always pair the post with a strong, on-brand image. Posts without media perform poorly. * Post at least once a week. Posts expire after 7 days for Updates / Offers — consistency matters. * Rotate all three post types over the month: Updates, Events, and Offers. Case Study · with Uberall ## Crate & Barrel: Used Google Posts to drive store visits and conversions. * +31% Google Map views * +6% Google Search views * Higher engagement and increased foot traffic from post promotions ## Watch the Google Posts tutorial Step-by-step walk-through of creating Updates, Offers, and Events directly inside your Google Business Profile. ## You're done when * Your post is live in Search and Maps. * It includes a visual, a description, and a call-to-action button. * You have a plan to post at least once a week. Put your reviews to work ## Turn the work you just did into digital trust everywhere customers look A polished Google Business Profile is only the start. SyncMyReviews pulls every review you've already earned across Google and Facebook into one place, then puts that hard-won social proof to work on your website, in your emails, and anywhere a buyer is deciding whether to trust you. Start your 14-day free trial ## Related guides [Photos & VideosShow Up With Photos and Videos That Earn the Click](https://www.syncmyreviews.com/guides/gbp-photos-videos)[Social LinksConnect Your Social Profiles to Your GBP](https://www.syncmyreviews.com/guides/gbp-social-links)[ReviewsManage and Respond to Every Review](https://www.syncmyreviews.com/guides/gbp-reviews-management) ## Language * ![](https://www.syncmyreviews.com/assets/us.png)English * ![](https://www.syncmyreviews.com/assets/fr.png)French * ![](https://www.syncmyreviews.com/assets/de.png)German * ![](https://www.syncmyreviews.com/assets/nl.png)Dutch * ![](https://www.syncmyreviews.com/assets/es.png)Spanish --- [LinkedIn](https://www.linkedin.com/company/syncmyreviews) ```json { "@context": "https://schema.org", "@id": "https://www.syncmyreviews.com/#organization", "@type": "Organization", "name": "SyncMyReviews", "url": "https://www.syncmyreviews.com", "logo": "https://res.cloudinary.com/lkrs/image/upload/v1760611787/SyncMyReviews/global/syncmyreviews-logo.jpg", "description": "SyncMyReviews helps businesses collect, manage, and display customer reviews to enhance credibility and trust.", "sameAs": [ "https://twitter.com/SyncMyReviews", "https://www.linkedin.com/company/syncmyreviews", "https://www.facebook.com/syncmyreviews" ] } { "@context": "https://schema.org", "@graph": [ { "@id": "https://www.syncmyreviews.com/#website", "@type": "WebSite", "name": "SyncMyReviews", "url": "https://www.syncmyreviews.com/", "publisher": { "@id": "https://www.syncmyreviews.com/#organization" } }, { "@id": "https://www.syncmyreviews.com/#software", "@type": "SoftwareApplication", "name": "SyncMyReviews", "description": "Platform that automatically syncs, manages, and displays customer reviews from Google Business Profile and Facebook Pages on your website in real time for SEO and trust building.", "applicationCategory": "BusinessApplication", "operatingSystem": "Web", "slogan": "Every review. 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