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Google Business Profile Playbook
Connect Your Social Profiles to Your GBP
Linking Facebook, Instagram, X, and YouTube directly from your GBP lets your social posts and events surface in Google Search and Maps. It's the simplest follower-growth multiplier on the platform.
20%of customers check social media before visiting a business
+9%increase in GBP impressions in the Painting with a Twist + Soci case study
+10%increase in web clicks and phone calls in the same case study
Sources: 2025 Uberall The Lowdown on Local Search, Painting with a Twist Case Study
Connect Your Social Profiles to Your GBP
How to add social links
Go to your Business Profile.
Select Edit profile and scroll down.
Next to "Social profiles", click the pencil icon.
Use the dropdown to select a platform (Facebook, Instagram, X, YouTube).
Paste the full URL to your profile.
Click "Add social profile" to link more.
Click Save.
Best Practices
- Prioritize Facebook, Instagram, X, and YouTube — these have the deepest GBP integrations today.
- Use the canonical profile URL (https://instagram.com/your-handle), not a deep link to a specific post.
- Audit links every quarter — broken or merged accounts hurt trust.
Case Study · with Soci
Painting with a Twist: Linked their socials to GBP and grew Google-sourced traffic across the board.
- +9% increase in GBP impressions
- +10% increase in web clicks and phone calls
- +14% increase in Google-sourced users (cross-platform discovery)
Watch the Social Links tutorial
Walk-through of how to link your Facebook, Instagram, X, and YouTube profiles to your Google Business Profile so social posts surface in Search and Maps.
You're done when
- Each linked profile opens the correct canonical URL.
- You linked only the platforms you actively maintain.
- The links are saved and visible on your profile.