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Google Business Profile Playbook
Use Google Posts as a Marketing Channel, Not a Notice Board
Google Posts let you publish updates, offers, and events that show inside Search and Maps. Treat them like social posts — keyword-rich, visual, and timely — and your Profile becomes a dynamic, engaging destination.
50%of customers look for promotions or discounts when searching for a business
+31%Google Map views in the Crate & Barrel + Uberall case study
+6%Google Search views in the same case study
Sources: Google Internal Data, Crate & Barrel Case Study
Use Google Posts as a Marketing Channel, Not a Notice Board
How to create a Google Post
Go to your Business Profile.
Select Add Post.
Pick a post type: Update, Offer, or Event.
Add a great visual, a description, and any relevant dates or coupon codes.
Add a CTA button (Order online, Buy, Learn more, Sign up, Call now).
Publish.
Best Practices
- Include keywords your customers search for (e.g. Mother's Day, Happy Hour, gluten-free).
- Always pair the post with a strong, on-brand image. Posts without media perform poorly.
- Post at least once a week. Posts expire after 7 days for Updates / Offers — consistency matters.
- Rotate all three post types over the month: Updates, Events, and Offers.
Case Study · with Uberall
Crate & Barrel: Used Google Posts to drive store visits and conversions.
- +31% Google Map views
- +6% Google Search views
- Higher engagement and increased foot traffic from post promotions
Watch the Google Posts tutorial
Step-by-step walk-through of creating Updates, Offers, and Events directly inside your Google Business Profile.
You're done when
- Your post is live in Search and Maps.
- It includes a visual, a description, and a call-to-action button.
- You have a plan to post at least once a week.