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Google Business Profile Playbook
Let Customers Book Without Leaving Google
Reserve with Google lets customers book appointments and reservations straight from your Profile. The faster the path from search to confirmation, the more conversions you keep.
77%of consumers expect to be able to book services online
88+countries support Reserve with Google
Sources: Google Business Profile
Let Customers Book Without Leaving Google
How to add a booking link
Go to your Business Profile.
Find the "Bookings" section.
Choose Add Link.
Paste the URL of your online booking page.
Save. Note: a custom URL appears as a link, not the official "Book now" button.
Best Practices
- For the official "Book now" button, link an integrated booking partner instead of a custom URL — you'll see higher click-through rates.
- Reserve with Google supports beauty, home services, auto repair, fitness, healthcare, and more — check the partner list before settling on a custom URL.
- If your booking page requires login, use a deep link to the public landing page, not the dashboard.
Reserve with Google allows customers to make reservations and appointments straight from the business profile without the need to click through to additional reservation and booking sites.
If you run an F&B business, prefer the dedicated food orders flow inside Google instead of a generic URL.
You're done when
- A booking link or integrated partner is connected.
- The link opens a public booking page with no login wall.
- A customer can complete a booking without leaving Google.