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Google Business Profile Playbook
Publish Your Services, Menu, or Inventory With Prices
A complete list of offerings — services, menu, or inventory — gives customers everything they need to choose you. With detailed descriptions and prices, your Profile becomes a free, fully-stocked storefront inside Google.
1 in 3customers check a business's offerings before visiting
7xmore clicks for businesses with complete profiles
Sources: Google Internal Data
Publish Your Services, Menu, or Inventory With Prices
How to add services or menu items
Open your Business Profile.
Choose Edit profile, then Services (or Menu, depending on your business type).
Click Add service / Add menu item.
Enter the name, a clear description, and the price.
Group related items into sections so the list reads cleanly.
Save.
Best Practices
- Lead with the most popular or highest-margin items so customers see them first.
- Use real prices, not 'starting from'. Customers reward transparency.
- Add a short description for every item — Google uses this text for matching keyword searches.
Whether it's a restaurant menu, a list of services you offer, or your inventory, by adding detailed descriptions and pricing you build immediate customer trust. This is a powerful, free tool designed to help your business stand out and grow.
You're done when
- Your services, menu, or inventory list real prices.
- Each item has a short, keyword-relevant description.
- Items are grouped into readable sections.