Write a Business Description That Converts Searchers
Your description is the first paragraph a customer reads about you on Google. It needs to tell them what you do, what makes you different, and why they should choose you — fast.
Sources: Google Internal Data, Google Economic Impact Report
Write a Business Description That Converts Searchers
How to add an AI-suggested description
Go to your Business Profile and click Edit profile.
Scroll to the Description field and click Suggest description.
Review the AI-generated draft. Click Try again for a different result.
Click Use to load the draft into the editor.
Edit it for tone, accuracy, and the keywords your customers search for.
Click Save.
Best Practices
- Lead with the exact service or product you sell, not a generic mission statement.
- Add one or two phrases that explicitly differentiate you from local competitors.
- Include a natural mention of your city or neighborhood for local relevance.
- Stay under 750 characters and avoid promotional fluff that Google may reject.
Google's AI can draft a description from your existing profile data and your website, which is a solid starting point. The win comes from editing it: replace vague claims with the specific words your customers actually use to find you.
You're done when
- The description leads with what you sell.
- It stays under 750 characters with no promotional fluff.
- The saved text appears on your live profile.